Revolut Recap: A Mobile App to Support Artist Collaboration and Career Navigation
ROLE
Research, UX/UI Design, Pitch Deck Design
TEAM
1 Data Scientist, 2 Software Engineers, 2 Product Designers
TOOLS
Figma, Slides
DURATION
24 Hours
THE CLIENT
Revolut is a British multinational neobank and fintech company that offers banking services for over 50 million customers, including individuals and businesses.
Revolut operates in over 35 countries, continually expanding its presence across Europe, the U.S., Asia, and beyond. The company's global mission is for "every person and business to do all things money - spending, saving, investing, borrowing, managing, and more - in just a few taps.”
THE PROBLEM
The digital revolution has reshaped the music industry. Today’s landscape is defined by streaming platforms, social media, and algorithm-driven promotion.
While technology has democratized music distribution, it has also led to an oversaturated market, making it increasingly challenging for new talent to stand out.
But even with tools for distribution and promotion at their fingertips, many artists still feel stuck - their careers plateauing before they ever gain traction.
This project began by exploring that tension.
THE SOLUTION
A networking and personal professional
development app, helping emerging artists
1
meet collaborators,
2
manage their content
and
3
discover opportunities.
Music-Focused Social Feed
A feed designed for artists featuring creative updates, collaboration requests, and behind-the-scenes posts from fellow musicians.
Personalized Industry News
Featured Performance Opportunities
Posting to Networks for Feedback from Creatives
Modular Widgets as Activity Notifications
Collaboration
After completing a personalization quiz, artists are matched with producers, engineers, and creatives who match their sound and project needs through a swipe-based interaction.
Curated and Quick Demo Discovery for Easy Evaluation
Music-First, Professional Profiles Built for Industry Networking, Not Fans
Promotion Planning
After completing a short quiz about their goals, release dates, and audience focus, artists receive a tailored promotional plan for social media.
Auto-Generated Promotion Calendar Reducing Planning Fatigue.
Project-Based Organization Helping Manage Promotion Systematically
Smart Post Suggestion Based on Timing, Audience, and Patterns from Similar Artists.
DOUBLE-DIAMOND DESIGN PROCESS
DISCOVER
SECONDARY RESEARCH
70%
of musicians face challenges getting heard in a saturated space, where standing out feels increasingly out of reach.
88%
of new artists struggle to understand algorithms & build promotion strategies, making marketing a challenge.
62%
of artists find it difficult to grow and sustain audiences limiting their reach, and long-term career progression.
PRIMARY RESEARCH
To better understand the behaviours, motivations, and pain points of emerging musicians, I conducted interviews with 4 artists at different stages of their creative journeys. This included singer/songwriters and producers who were either actively releasing music or consistently collaborating with others. From affinity mapping, I found 4 key themes that I took forward with me into the next stages of the project.
Post-Release Promotion Is Exhausting and Unstructured
"I need a consistent content strategy in order to get the songs the attention I think they deserve."
MOTIVATION
"If there was someone else that could do it for me, I’d definitely just hand that off."
BEHAVIOUR
"It takes a lot of time and effort to just keep it up."
PAIN POINT
Feedback & Growth Loops Aren't Streamlined
"Technical feedback, like mixing and mastering, is something almost every musician would want."
MOTIVATION
“If I'm recording with my friend who's the producer … I'll usually ask him, "what do you think about this decision? I think I can deliver that better?”"
BEHAVIOUR
“The thing you think is the thing is the best from you might not be from you might not what other people think is the best from you.”
PAIN POINT
Financial Instability is a Major Stressor
"That’s why I want to get a job - so I can fund my music career and not have limitations on who I can work with or where."
MOTIVATION
"I can’t afford to spend thousands on music videos yet, so I have to be creative with what I have."
BEHAVIOUR
"Financially, the instability of music income is why I don’t pursue it full-time."
PAIN POINT
Networking Feels Random and Unfiltered
“I’m pretty involved in music communities here in Urbana and trying to cultivate that community as well.
MOTIVATION
"Networking is everything. My friend is headlining a 500-person venue and might ask me to open for him."
BEHAVIOUR
“It's hard to filter people that you want to connect with and the tricky thing ... is that it's hard to find people who are roughly the same level as you.”
PAIN POINT
OPPORTUNITY SELECTION
Instead of focusing only on visibility, the real need was to create a system that streamlines growth holistically - helping artists find their community, career opportunities, and industry connections.
HOW MIGHT WE QUESTION
How might we empower emerging artists to strategically navigate the music industry and explore opportunities to accelerate their growth?
DEFINE
PERSONA
EXPERIENCE MAPPING
TASK FLOW DETERMINATION
To ensure the platform addressed user needs and prioritized them, I translated user research insights into user stories. These helped me define functional requirements from the user’s perspective. Once I had a set of user stories, I grouped them into epics that reflected key areas of the product.
The three epics I picked were,
1
Finding Well-Matched Collaborators
2
Managing Online Presence and Promotion
3
Scheduling Performance Opportunities
DEVELOP
TASK FLOW DETERMINATION
Having understood the main value my product would try to bring, I narrowed my focus down to the first two epics for the sake of time and scope of the project.
Instead, I decided to do a bit of concept testing on the last oneduring my user testing sessions and still consider the feature as a part of the application as organically as possible as if it were prototyped.
1
Finding Well-Matched Collaborators
2
Managing Online Presence and Promotion
3
Scheduling Performance Opportunities
COMPETITORS
An open marketplace for musicians and creatives to find paid work and collaborate, but lacks social engagement or promotional tools.
Helps musicians find gigs and promotes their work with marketing tools, but lacks networking or collaboration features.
A real-time collaboration tool with a built-in DAW and social engagement but limited gig-finding and promotional support.
Musicians use Instagram to build their fanbase and market their music, but gig-finding and collaboration are not structured or music-focused.
Acts as a networking platform for musicians, allowing them to connect, but lacks gig opportunities or promotional planning.
INITIAL SKETCHES
WIREFRAMES AND USER TESTING
After creating a mid-fidelity prototype based on my chosen sketches, I conducted usability testing with 10 users within my participant criteria to evaluate how intuitive the product appeared to them and whether it supported their existing workflows.
While users were able to complete core tasks without major friction, the sessions helped me uncover edge cases, improve copy to align with music industry terminology, overall feature functionality, and make the experience more tailored to how artists actually collaborate, plan, and promote in their day-to-day.
Collaboration Flow Pages:
1
Added a Basic Dashboard for Collaboration
2
Altered the Order of Form Operations
3
Added Genre Options for Better Inclusivity
4
Added Language Options for Better Inclusivity
5
Changed Button Format
6
Changed to Clear Checkboxes for Multiple Selection
7
Loading Screen
8
Change Heart Icon to Bookmark Icon
Home/Feed Page:
1
Updated UX Copy of Filter Names for Clarity
2
Updated Navigation Bar
3
Added Calendar Widget
4
Minimal Spacing Adjustments for Readability
Calendar Page:
1
Updated Navigation Bar
2
Categorization by Project
3
Ability to Check Off
4
Concealed New Release Call to Action
5
Change in UX Copy
6
Added Information Icon
7
Reduced Possible Actions on Task Cards
BRAND DEVELOPMENT
Having understood the main value my product would bring and validated features and functionalities, I began thinking about the kind of brand I wanted to build around the platform and put on my branding and marketing hat.
NAME SELECTION
The concept of amplification stuck with me. It came across as a clear metaphor associated with both sound and music while also symbolizing growth, connection, and visibility.
From there, I locked onto Amplify but as I continued to use it, it felt predictable and lost in the sea of “-ify” startups. I chose AMP instead: bold, direct, and memorable. It captures the same spirit of elevating artists while giving the brand a stronger, more distinctive identity.
COLOR PROFILES
Exploration 1
My initial vision for the app was the essence of funky, retrofuturistic music culture inspired by rounded, unconventional typography, street style and bold LED-light colors at concerts.
Exploration 2
After injecting the various color schemes from the original exploration into the wireframes, I felt like the effect it had wasn’t what I intended. They leaned too much into a theme associated with astronomy or space or even a more sport-oriented aesthetic with lime green. So I went back to the drawing board and tried to pull back and simplify into a new vision for the brand that still represented the keywords I had in mind. I focused on building a warmer palette, inspired by skater and music culture, what it means to be trendy and bold today.
WORDMARK
The typeface I chose to express the wordmark is Tekno sourced from Good Type Foundry.
Tekno is an extended display typeface with technologic features available in one weight/two styles. The extended width gives the text a stretched, rhythmic quality which can visually mimic beats or waveforms, creating a subconscious tie-in with music.
LOGO DESIGN
The logo was designed to reflect the core identity of the brand — forward-thinking, edgy and bold but still minimalist and professional.
The sharp angles and rounded nature of the form itself mimic the balance of these elements across the app and wordmark too.
DELIVER
UI LIBRARY
I used the Atomic Design Methodology to ensure consistency and scalability across the product.
This system made it easier to maintain visual cohesion, iterate quickly, and design with flexibility as new features were added. It also laid the groundwork for developer handoff and future design scaling. I also tried to align the UI library with my design aesthetic to allow for continuity in terms of bra
MARKETING WEBSITE
To support the platform's growth and build early trust with music industry creatives, I designed a product marketing page that clearly communicates the platform’s value.
The page highlights core features while using testimonials and visuals to build credibility. The goal was to make a strong first impression and create momentum around a product designed to help artists thrive.
TAKEAWAYS
Designing for a system I haven't experienced before was hard - at first
What information was most important to know about a potential collaborator? What feature of the app would be used most regularly? How would artists intuitively click through an app?
I wasn’t an artist or part of the music scene, so I had to learn fast and rely on testing. Talking to real musicians helped me move past assumptions and design something that actually fit into their creative lives. The most valuable feedback wasn’t about buttons or layout - it was about what worked practically for them.
Branding can deceiving sometimes
I had a great moodboard - everything looked cohesive and exciting. But once I applied those colors and styles to the actual product, it didn’t come across the way I intended. That’s when I pivoted to something sharper and bolder.
MOVING FORWARD
Working with data-teams and back-end software networks to dveelop a recommendation system and consider the logistics of feasability.
A lighter interactive MVP or testing with a specific local scene or college music group
Think about credibility more in depth, in terms of strategizing ways for the app to assimilate well within music communities
Go through the design process for the third task flow that I originally didn't flesh out and test extensively.