Hi, I’m Amanda! I’m an experience designer building for less friction, more delight, & real outcomes.

Currently withFirst Abu Dhabi Bank&Fordat VML

First Abu Dhabi Bank product screens

FIRST ABU DHABI BANK

Optimizing customer-product fit and improving application rates for financial products with research-led design

  • UX RESEARCH
  • UX DESIGN
  • DESIGN SYSTEMS
AMP app screens

AMP

Helping new musicians navigate their careers through collaboration tools, curated resources, and personalized promotion planning

  • UX RESEARCH
  • UX/UI DESIGN
  • DESIGN SYSTEMS
Revolut app screens

REVOLUT

Reimagining how customers reflect on spending behaviour through a wrapped-style monthly recap boosting engagement with key app features

  • 24-HOUR HACKATHON
  • UX/UI DESIGN
Arillia dashboard screens

ARILLIA

Streamlining WiFi monitoring and troubleshooting for technicians and engineers to boost operational efficiency

  • PROJECT MANAGEMENT
  • UX DESIGN
  • CONTRACT
Girton College app screens

GIRTON COLLEGE - CAMBRIDGE UNIVERSITY

Redesigning a vibe-coded student-life app to improve visual identity, usability, scalability and information architecture

  • HEURISTIC EVALUATION
  • UX/UI REDESIGN

MY JOURNEY

I started in material science and fashion design at Cornell University — learning to read people, trends, and fabrics.

At Cornell, fashion was taught under the broader umbrella of human-centered design. I studied architecture, software, research and business before discovering that creating digital products combined the best aspects of other disciplines. It meant I could solve bigger problems and see real impact so I pivoted.

New York, London, Dubai.

Today I'm a UX Architect at VML, working with at First Abu Dhabi Bank — 2+ years in, still chasing the same thing: understanding people well enough to build for them.

OUTSIDE THE OFFICE

Art. Adventure. Photography. Community.

Isle of Skye
Isle of Skye
Film Photography
Film Photography(FT. MY SILLY FRIENDS)
Digital Art
Digital Art
Hiking in the Desert
Hiking in the Desert
DDX Dubai
DDX Dubai(YAPPING AT A PANEL)
Designing Clothes
Designing Clothes(CORNELL FASHION SHOW)
Lisbon, Portugal
Lisbon, Portugal
Film Photography
Film Photography(MY SOPHOMORE DORM)
Georgia
Georgia(THE COUNTRY, NOT THE STATE)
Acrylic Painting
Acrylic Painting(MY IB FINAL COLLECTION)
More Fashion
More Fashion
Skye, My Dog
Skye, My Dog(BEST FRIEND & INSTAGRAM INFLUENCER)

MY DESIGN PHILOSOPHY

Users in the loop.

Research, testing, iteration, always.

AI-assisted, human-driven.

Moving faster without skipping intention.

Clarity for teams.

Handoffs that don't need a translator.

Impact for businesses.

Design that pays for itself.

BOOKS I'VE READ RECENTLY

A little design theory, a little escapism.

The Correspondent
The Correspondent by Virginia Evans

The Correspondent

A warm, perceptive read from an older woman's perspective that made me feel a little less afraid of getting older myself.

Heart the Lover
Heart the Lover by Lily King

Heart the Lover

A slow, melancholic love triangle that made me nostalgic for college and curious about the way those relationships transform over time.

The Anthropocene Reviewed
The Anthropocene Reviewed by John Green

The Anthropocene Reviewed

An educational, introspective book that I found myself reading just one chapter a day, to let each thought simmer before moving on.

The Design of Everyday Things
The Design of Everyday Things by Don Norman

The Design of Everyday Things

A fundamental read for anyone in UX — it permanently changed how I see and judge the objects and interfaces around me.

Sunrise on the Reaping
Sunrise on the Reaping by Suzanne Collins

Sunrise on the Reaping

Heartbreaking, action-packed, visual, and impossible to put down.

Daytripper
Daytripper by Fábio Moon & Gabriel Bá

Daytripper

An existential, unexpectedly graphic meditation on life's purpose, told through the lens of obituaries.

Fashion in Film
Fashion in Film by Christopher Laverty

Fashion in Film

An impressive, educational deep dive that left me with more appreciation for the artistry behind costume design.