First Abu Dhabi Bank
Optimizing customer-product fit and improving application rates for financial products with research-led design
UX Research · UX Design · Design Systems
Hello, I'm Amanda -
a user-obsessed
designer,
building for less
friction
and real
outcomes.
Projects
02
AMP
Helping new musicians navigate their careers through collaboration tools, curated resources, and personalized promotion planning
UX Research · UX/UI Design · Design Systems
Coming Soon
Revolut
Reimagining how customers reflect on spending behaviour through a wrapped-style monthly recap boosting engagement with key app features
24-Hour Hackathon · UX/UI Design
Coming Soon
Arillia
Streamlining WiFi monitoring and troubleshooting for technicians and engineers to boost operational efficiency
Project Management · UX Design · Contract
Girton College - Cambridge University
Redesigning a vibe-coded student-life app to improve visual identity, usability, scalability and information architecture
Heuristic Evaluation · UX/UI Redesign
About
03I started in material science and fashion design at Cornell University — learning to read people, trends, and fabrics.
At Cornell, fashion was taught under the broader umbrella of human-centered design, so apart from material science, I studied architecture, software, research and business before discovering that creating digital products combined the best aspects of other disciplines. It meant I could solve bigger problems and see real impact so I pivoted.
New York, London, Dubai.
Today I'm a UX Architect at VML, with product experience in banking, real estate, automotives and more - 2+ years in, still chasing the same thing: understanding people well enough to build for them.
What life looks like outside the office
Isle of Skye
Film PhotographyFT. MY SILLY FRIENDS
Digital Art
Hiking in the Desert
DDX DubaiYAPPING AT A PANEL
Designing ClothesCORNELL FASHION SHOW
Lisbon, Portugal
Film PhotographyMY SOPHOMORE DORM
GeorgiaTHE COUNTRY, NOT THE STATE
Acrylic PaintingMY IB FINAL COLLECTION
More Fashion
Skye, My DogBEST FRIEND & INSTAGRAM INFLUENCER
Kind words from people I've worked with
She's great at what she does, picks things up quickly, and isn't afraid to challenge the team when she sees an opportunity to improve something.
Adam SymondsSenior UX Researcher
Despite being at the start of her career, Amanda demonstrates a level of professionalism, knowledge and maturity well beyond her years.
Olivia Eleonora BulzanBusiness & Digital Transformation Leader
She turns complex research into something clear, structured, and easy for everyone to understand.
Rachelle SaadeUI/UX Designer, Blockchain Product Designer
She didn't just follow the "textbook" process. She asked better questions. She thought beyond the obvious. And she showed us the kind of mindset that makes a great designer.
Oliver WestRegional Head of CX