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.. |kM*###M##&MYJLLLQQLYccnnYO*WpUYzUdJOcvUUJvQa0w&8WqLZampwmwO08$Z.IW&haB8;-$W*B$@Whhao**kkW$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$q*$$$$$#l.......
.>L*oo******WWWOJUCCLLUYcxcOaW*mYYzrCmC0rU0CwLYmOmW*8BMp#%#hbdpwqkQ.j$$$$$$n *$qhB$@*aooo#MhkB$@@$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$BWom:......
fkohaaoooa*MMMWpQQUXJUzvjCaMMkmJUCYxOwQCxJZQQkwLQdW&&8B#aB%okbbk*kU'b$$$$$$M'c$80#$8oaoaoMMMd*$@B@$$$$$$$$$$$$$$$$$$$$$$$$$$$$br_l::I!' .
ahhhhhaah**###MaJJJncXvvZ*kbw0CzUJvvdp0YvUQ0COabww*8&&%%a#$WkbhoM#f'bB$$$$$$1<B$qbW8oooaMWMMM8B%%B@@$$@@@$$$$$$$$$$$$$$$$$$$Bf'.>)XQYz1 ....Hello, I'm Amanda -
a user-obsessed designer,
building for less friction
and real outcomes.
BSc. Human-Centred Design at Cornell University
2+ years of experience, currently at VML - First Abu Dhabi Bank & Ford
Founder's mindset, creative at heart, AI-powered
Projects
Optimizing customer-product fit and improving application rates for financial products with research-led design
UX Research · UX Design · Design Systems
Helping new musicians navigate their careers through collaboration tools, curated resources, and personalized promotion planning
UX Research · UX/UI Design · Design Systems
Reimagining how customers reflect on spending behaviour through a wrapped-style monthly recap boosting engagement with key app features
24-Hour Hackathon · UX/UI Design
Streamlining WiFi monitoring and troubleshooting for technicians and engineers to boost operational efficiency
Project Management · UX Design · Contract
Redesigning a vibe-coded student-life app to improve visual identity, usability, scalability and information architecture
Heuristic Evaluation · UX/UI Redesign
About
My Journey
I started in material science and fashion design at Cornell University — learning to read people, trends, and fabrics.
At Cornell, fashion was taught under the broader umbrella of human-centered design. I studied architecture, software, research and business before discovering that creating digital products combined the best aspects of other disciplines. It meant I could solve bigger problems and see real impact so I pivoted.
New York, London, Dubai.
Today I'm a UX Architect at VML, working with at First Abu Dhabi Bank — 2+ years in, still chasing the same thing: understanding people well enough to build for them.
My Design Philosophy
- Users in the loop.Research, testing, iteration, always.
- AI-assisted, human-driven.Moving faster without skipping intention.
- Clarity for teams.Handoffs that don't need a translator.
- Impact for businesses.Design that pays for itself.
Recommendations
Kind words from people I've worked with.
“I've had the pleasure of working with Amanda and have been really impressed by how quickly she has developed as a UX Architect. She's great at what she does, picks things up quickly, and isn't afraid to challenge the team when she sees an opportunity to improve something, always in the right way, and with good intent.”
“I feel incredibly fortunate to have had the opportunity to work with Amanda. She is one of those rare professionals who makes a lasting impression from the very beginning. Despite being at the start of her career, Amanda demonstrates a level of professionalism, knowledge and maturity well beyond her years.”
“I had the absolute pleasure of working closely with Amanda on the FAB account, and I genuinely can't recommend her enough. She is easily one of the smartest and most talented UX researchers I've worked with — she turns complex research into something clear, structured, and easy for everyone to understand.”
“When Amanda first joined us as an intern at VML, she didn't just follow the "textbook" process. She asked better questions. She thought beyond the obvious. And she showed us the kind of mindset that makes a great designer — before she ever had the title. So when a full-time role opened up, the decision was easy — she went straight to the top of the shortlist. She'd already proven she belonged here.”
“I've had the pleasure of working with Amanda and have been really impressed by how quickly she has developed as a UX Architect. She's great at what she does, picks things up quickly, and isn't afraid to challenge the team when she sees an opportunity to improve something, always in the right way, and with good intent.”
“I feel incredibly fortunate to have had the opportunity to work with Amanda. She is one of those rare professionals who makes a lasting impression from the very beginning. Despite being at the start of her career, Amanda demonstrates a level of professionalism, knowledge and maturity well beyond her years.”
“I had the absolute pleasure of working closely with Amanda on the FAB account, and I genuinely can't recommend her enough. She is easily one of the smartest and most talented UX researchers I've worked with — she turns complex research into something clear, structured, and easy for everyone to understand.”
“When Amanda first joined us as an intern at VML, she didn't just follow the "textbook" process. She asked better questions. She thought beyond the obvious. And she showed us the kind of mindset that makes a great designer — before she ever had the title. So when a full-time role opened up, the decision was easy — she went straight to the top of the shortlist. She'd already proven she belonged here.”
Outside the Office
Art. Adventure. Photography. Community.
